Sea · Sun · Fish

100% Fish. Nothing Else.

Whole-fish natural treats from Brazil's most preserved Atlantic Forest coast — single ingredient, sun-dried, hand-fished by traditional caiçara communities.

Clean Label Single Ingredient High Palatability Omega-3 Rich
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Zero preservatives, chemicals, dyes, gluten, additives
The core difference

Why we are different

Our product is not an industrially shaped treat. It's whole fish, traceable, made by caiçara coastal communities — first sun-drying and a controlled finish. Simple, clean, functional, almost impossible to replicate elsewhere.

01

Whole fish, not by-product

Real fish dried whole — flesh, spine, viscera. Maximum nutrition density, zero shaping or molding.

02

Real, traceable origin

Cananéia, Vale do Ribeira, the largest preserved continuous Atlantic Forest area on the planet.

03

Artisanal · industrial consistency

Hand-fished in rowing canoes, sun-cured first, then finished under controlled conditions.

04

Zero additives

No preservatives, dyes, chemicals or fillers. Naturally low sodium — only what the sea provides.

05

15-month shelf life

Built for international logistics — long enough for ocean shipping, retail rotation and safety stock.

06

Premium packaging system

Distinct lines for dogs, cats and turtles. Hierarchy, hero claims and shelf-ready presence.

For dogs, cats & turtles

Real benefits, simple nutrition

  • High natural protein content — a true nutritional complement.
  • Omega-3 source for healthy skin and coat.
  • Excellent digestibility — easy on the gut, gentle on sensitive pets.
  • Naturally low sodium — straight from the sea, no added salt.
  • Outstanding palatability — accelerates first purchase and bonds owner with pet.
  • Functional rewards — perfect for training, treat toys and enrichment.
"Simple nutrition, built around the natural feeding instinct."
Anti-commodity

We are not just another fish treat.

While most of the market competes on price per gram, we focus on raw-material quality, origin, and perceived value. A premium product is not measured by weight — it's measured by trust, purity and result.
"We are not competing on price per gram. We are building a premium natural fish category."
Origin builds value

From the largest preserved Atlantic Forest on Earth

Produced in Cananéia, Vale do Ribeira — the largest continuous Atlantic Forest reserve on the planet. Every pack carries the rhythm of the tide, the morning sun, and the hands that built this craft for generations.

  • Hand-fishing in traditional rowing canoes
  • Respect for the natural cycle of the sea
  • Direct support to the local caiçara community
  • Marca Território Sebrae — recognized regional brand
  • Cananéia, the 1st city founded in Brazil — historic continuity from 1531
Sea · Sun · Fish
Caiçara Conservation Technique
Our signature method — the way coastal communities have preserved fish for generations.
Made in Brazil — Cananéia, SP, Ribeira Valley
Built for partners

Designed to scale at retail

Test & repurchase format

30 g single-serve pack. Ideal for first trial, training or daily reward — naturally drives repeat sales.

High shelf rotation

Premium positioning + outstanding palatability = first-buy speed plus repeat-buy loyalty.

Lightweight logistics

Approx. 3,200 units per pallet · ~100 kg. Easy stacking, low freight cost per unit.

15-month shelf life

Long, stable runway for international transit and safety stock.

Pack architecture

Single, multipacks and bigger SKUs ahead — a clear path to higher ticket value.

Higher retail margin

Premium price per unit, defended by origin and clean label — protected margin for the channel.

A product with strong repurchase potential — and category-building power.
The product family

One ingredient. Three lines. Endless purpose.

Whole anchova marinni — non-endangered, sun-dried, finished under control. A single recipe, three pack systems built for distinct shelves and species.

☀︎ ~ 〰
Serve crispy like the Sun, or soft like the Sea.
Offer dry for crunch and dental engagement, or hydrate at serving for softer texture and richer aroma — one SKU, two experiences.

Pack & logistics

Pack size30 g · 9 × 15 × 4.2 cm
Fish length4 – 5 cm whole pieces
SpeciesAnchova marinni · non-endangered
Shelf life15 months
OriginCananéia, SP — Brazil
Pallet~3,200 units · ~100 kg
RegulatoryMAPA Portaria 196/2021 — registration waiver

Guaranteed analysis

Crude protein (min)60.0%
Crude fat (min)8.0%
Crude fiber (max)1.0%
Moisture (max)10.0%
Ash (max)15.0%
Calorie content2,990 kcal/kg

Daily dose guidance

Cat (3 kg)~8 units / day
Dog (10 kg)~22 units / day
Small turtle1 – 2 units / day
Now launching

Petisco Natural for Aquatic Turtles

A premium natural protein treat designed for aquatic and semi-aquatic turtles. Wild-caught fish from the Brazilian coast, naturally sun-dried — single ingredient, honest nutrition.

Real natural from start to finish
  • Single ingredient — 100% wild-caught white anchovy, nothing else.
  • Naturally sun-dried using a traditional, slow drying process.
  • High protein, omega-3 rich and clean label — built for shell, skin and energy.
  • Suitable for many aquatic turtle species — palatable straight from the pack or hydrated at serving.
  • Nature protected · people respected · true origin — Atlantic Forest reserve, caiçara coast.
Net weight
1.06 oz · 30 g
Calorie content
2,990 kcal/kg
Shelf life
15 months
Audience
Aquatic & semi-aquatic turtles
More than a product

A platform of natural pet nutrition

Petisco Natural is evolving from manufacturer to a full natural-fish nutrition brand — supporting environmental enrichment with treats, accessories and complementary lines.

Treat-toy enrichment
Training rewards
Multipack architecture
Turtle premium niche
Topper line (next)
Natural complements
Quality proof

Transparency & simplicity

No long ingredient lists. No hidden additives. Just real fish — and the trail to prove it.

100% Fish · Nothing Else · Clean Label Zero preservatives, chemicals, dyes, gluten, additives Made in Brazil — Cananéia, SP, Ribeira Valley
Single ingredient
Clean label
Controlled production
Traceable origin
Pricing principle

Value, not weight

"We are not competing on price per gram. We are building a premium natural fish category."

Suggested US retail: US$ 11.50 – 13.00 per 30 g pack — aligned with whole-fish premium benchmarks (Vital Essentials, Polkadog, Plato). Margin protected from gram-level commodity comparison.

Petisco Natural · 2026

Buyer questions, answered

What partners ask us

The most common questions from distributors and retailers — answered straight, the way we'd answer at the booth.

Your product is more expensive than the cheap alternatives I see — why?
Yes — we are more expensive. Our focus is margin, not cheap volume. One of our units can generate the same revenue as three low-cost products, because the final customer pays more when they see real value.
Don't premium products turn slower at retail?
It depends on positioning at retail. Our high palatability drives the first purchase fast; the natural experience drives repurchase. It's not just premium — it creates a habit.
Will my customers really accept whole fish?
That is exactly the differentiation. Whole fish communicates real, natural quality. In mature markets, natural sells more than processed — premium buyers expect to see what they're feeding.
Can you scale production for my market?
Yes. We have a structured operation built for controlled growth, and we grow alongside our partners to guarantee consistency. We deliver product and supply reliability — not just SKUs.
I already work with another fish-treat brand. Why add you?
Then you've already validated the category. The question is whether your current brand brings you margin or only volume. We're built to increase ticket value at the premium end — not to replace what's already moving for you.
What's the typical first order — and how do we test?
We start with a pilot order — small, low risk. You validate acceptance, retail rotation and pricing with real data. Once it performs, we scale together with predictable supply.
Do you offer exclusivity in my territory?
Exclusivity is built on performance. We start with a pilot phase and aligned expectations. If the results are strong, we discuss territory and exclusivity backed by volume targets and joint market development.
Is sustainability really a selling argument with my customers?
Sustainability alone doesn't sell — but combined with real product value, it raises willingness to pay. Origin in a preserved Atlantic Forest and traditional caiçara fishing become tangible reasons to choose us over a generic option.
Let's go further, together

Become a Petisco Natural partner

If you build premium portfolios — pet shops, distributors, retailers, importers — let's talk. Fill the short form to get samples and a tailored quotation after Interzoo, or reach us directly below.

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